Blog - We Are Social USA

Think Forward 2026

Featured | 22 Jan 2026

Think Forward 2026 is your guide to what happens next. It reveals the emerging behaviours, platform shifts and cultural currents shaping the future of social — and what smart brands should do about it.

Digital 2026: In The U.S. 🇺🇸

Featured | 5 Nov 2025

The latest edition of Digital 2026: The United States – the annual report from We Are Social and Meltwater – is here! Traditionally released in Q1, this year marks our first-ever Q4 launch as we move to an end-of-year cadence. That means you’re getting the freshest possible snapshot of how Americans are spending their time […]

Digital 2026

Featured | 15 Oct 2025

Digital 2026 is here! The latest and most comprehensive edition in our Global Digital Reports series, Digital 2026 brings together everything you need to know about global trends across social media, the internet, mobile, AI, and e-commerce.

🏆 CULTURE IN PLAY 🏆 HOW BRANDS WIN WORLD CUP 2026

Featured | 20 Aug 2025

Built by We Are Social North America’s sport team, Culture In Play is an 80+ page report unpacking the fandom, data, and culture driving the biggest World Cup in history. The World Cup is coming home – and this isn’t your usual tournament. 48 teams. 16 cities. Three countries. Over 6 million fans packing stadiums, […]

Why Reddit shouldn’t be overlooked as a rich source of insights for marketers

Marketers and strategists spend millions each year on surveys but some of the most authentic insights into consumer behaviour are already out there. In this piece, Agalia Tan shares why Reddit is a gold mine for insights and brand opportunities.

We Are Social’s Monday Mashup #767

This week, TikTok and Snapchat add AI video updates while Reddit tries to combat AI bots in its platform. And, Instagram is finally letting users rearrange their carousel posts.

We Are Social’s Monday Mashup #766

Meta rewards creators for posting on Facebook, YouTube launches new AI-powered video tool, X reintroduces downvoting, and more social media news.

Are in-house agency creators the next step in the influencer economy?

In this piece, Sam Grischotti, Amsterdam Managing Director, explores how, as creator fees continue to rise, brands are responding by embedding them in their own teams.

We Are Social’s Monday Mashup #765

Instagram tests links in captions, X updates AI video tools, Facebook expands affiliate program, and more social media news.

The Influencer Chronicles #9

We know you’ve missed us. Influencer Chronicles is back with its #8 edition.

We Are Social’s Monday Mashup #764

X launches live test of X chat, Meta adds new features to Edits, X revamps creator subscriptions and more social media news.

We Are Social’s Monday Mashup #763

Snapchat launches new awards show, Instagram launches thumbnail edits, Threads tests new DM shortcut, and more social media news.

We Are Social’s Monday Mashup #762

This week, TikTok shops launches new features for sellers, Snapchat launches creator subscriptions, LinkedIn combats fake engagement, and more social media news.

The Influencer Chronicles #8

We know you’ve missed us. Influencer Chronicles is back with its #8 edition.

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